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SportsBetting Online: A Primer

by J. Phillip Vogel 

In this lesson, SportsBetting Online: A Primer, we’ll investigate the growing phenomenon of SportsBetting online and examine what it takes to succeed as a player.
Let’s begin with a brief look at the differences between traditional and online sportsbooks. 

Sportsbooks: Traditional vs. SportsBetting Online
Land-based sportsbooks such as those in Las Vegas offer bettors the same action without the risk of wagering with a relatively unknown based in a foreign country.  So what’s the difference?

There are several advantages to Sportsbetting online. 
The biggest difference is that there is no face-to-face transaction. This means it can take thousands of bets simultaneously where a Vegas book can only take dozens at the same time.
This lowers the costs dramatically to the point where they can offer deposit bonuses and even sport/bet types that may be less profitable than what Vegas books can offer.

Land based books don't comp very much for sports play as it is a low profit margin product for casinos.
Also, it is incredibly time consuming to drive down to a book, pay for parking, walk the half mile through the maze of slot machines to the sportsbook and place your bet. Seems much better to place your bet from home and get a bonus on your deposits.

In addition, internet sportsbetting grants punters greater accessibility to informative resources, wagering opportunities that are not dependent on location, and the ability to bet on multiple events from any computer with web access.  Internet savvy gamblers can use the Net to research teams, find the best odds, register at a sportsbook and place a wager all in a fraction of the time. 

Sportsbooks Features:
People generally have their own impressions about what features make for a “good” online sportsbook. To some, it’s the number of sports covered.  Others prefer a site with lavish comps.  Still others are more concerned that there be a casino or poker room built into the site.
Any one feature does not equal a good sportsbook.  While there is a lot of personal preference involved in selecting a site that fits you the best, there are also key elements universal to quality sportsbooks. 
Look for sites that offer a combination of the following:
1) Wide range of events and betting opportunities. 
Premium sportsbooks almost always cover a large selection of events with a wide range of betting opportunities.
A basic sample of popular betting options to look for include: reverse bets, round robins, futures, propositions, straight wagers, parlays, teasers, and if-bets.

2) Competitive odds.  Odds vary with the site.  Make sure you get the best possible price for each bet.
Tip: use an odds comparison service like oddschecker.com to find the best price.

3) Player incentives. It behooves a gambler to select a site that offers at least a moderate supply of incentives.
These can take many forms, including sign-up bonuses, VIP points, 5% juice, referral bonuses and re-load bonuses.  Ideally, the chosen site will feature a combination of recurring incentives such as monthly deposit bonuses, so gamblers can
perpetually augment their bankroll.

4) Special options.  Look for sites that go the “extra mile” and offer special options like in-running betting (allows the customer to bet while the action takes place) and person-to-person (P2P) wagering (allows bettors to browse and accept betting propositions posted by other site members, or propose desired bets of their own.)

5) Quality customer service.  Verify that the site provides knowledgeable customer service agents who can deal with questions in an efficient and polite manner.

6) Betting resources.  Seek out sites that provide informative resources to their players.  Sportsbetting often involves a lot of research and the best sites want to assist their patrons wherever possible. 
Look for free newsletter offers, links to sports-related portals, free picks and other services.

7) Multiple banking options.  Sites should always offer numerous and convenient banking options. 

8) Quality design.  Always be wary of a site that looks like it was hastily thrown together. 
That could signal a struggling organization, the last place you want to send money. 

Although this list does not represent the full spectrum of what’s available, the best Internet sportsbooks tend to offer some combination of these features. 
Always keep these criteria in mind whenever you consider gambling at a site.   

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